About Us

Created by Taylor Morgan in New York City in 2015, Cove is a fashion forward activewear apparel company for women and men. Originally a professional dancer, Taylor graduated from the Fashion Institute of Technology with her degree in Fashion Design. Upon graduating Taylor became a Menswear Designer for Tommy Hilfiger.


Cove was born by emerging Taylor’s two worlds of dance & fashion into one. What started as a dance-inspired company, has quickly transformed into a full active lifestyle brand. Cove is activewear, created for your everyday life, whether at the gym, dance, running for a sweat or simply running errands around town. Cove has you stylishly covered, and with the utmost quality and comfort.


At Cove we believe in living your life and not just existing in it. We believe in reaching for the impossible and making it happen. We believe less is more, and good design goes a long way. We believe in beautiful surroundings that inspire us to be our best. And that the right set of clothes can make you feel confident to conquer your day!

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Summer time is coming & we have new lovely goodies for you!

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