Behind the Design: Taylor Morgan

Posted on 09 February 2016

If there is anything you should know about me it's that

black, white and stripes are everything to me.

That, and my husband James!

Hello! I am Taylor, the designer and creator behind Cove!
Today I am sharing a little bit about me and how Cove came to be.
Ready?! Let's go...

City: New York City

Birthday: March 22

Relationship: happily married

Favorite Color: other than B&W, Red

Hometown: Phoenix, AZ

Age Started Dancing: 2 years old

Favorite Dance Style: Lyrical/Contemporary

College/Degree: The Fashion Institute of Technology (FIT)/ Degree in Fashion Design

Favorite Singer: right now James Bay, but Celine Dion & Van Morrison are a constant classics

1st job out of college: Menswear designer for Tommy Hilfiger

Favorite clothing store: J.Crew

Favorite place in NYC: Central Park, I love Central Park!

Designers I love: Valentino & Chanel are top 2. Karl Lagerfeld, Marc Jacobs, Dior and Oscar de la Renta I adore as well!

Favorite Dance Teacher: Doug Caldwell. Thanks to Doug, I fell in love with dance.

Weekend Activity: going to the movies, it's my favorite thing to do!

Odd skill/talent: I love to organize and clean. I am a total neat freak, just ask my husband.

Favorite thing to sew: Dresses. I am obsessed with designing and sewing dresses! See one of my favorites I made here!

If I could meet anyone it would be: Walt Disney, such an inspiration.

Design moto: Less is always more


The thing I love most about Cove

is how organically it came to be. I never planned

on designing dancewear, but once the idea of Cove

came to be, everything made sense.

Cove found me. I wasn't looking to do dancewear, even though I had grown up dancing my entire life. It wasn't until I had been asked to freelance designs for my Uncle's dance competition company, that I realized I should be making dancewear. At the time I was designing for Tommy Hilfiger and really enjoying designing ready-to-wear clothing. But once I started tapping into my dance roots through design, sparks were ignited!


Like I said, dancewear wasn't fully on my radar, but the universe kept drawing me towards it in more ways than one. It was very clear to me that I was meant to start Cove and make my dream of owning my own label true. And being able to bring my two greatest loves of dance and fashion into one beautiful brand, well that is a dream come true.


My Grandfather has always told me to do what you know and love best in life. And dance and fashion design are the two things I know best. It is a blessing to be able to use both of my passions on a daily basis through Cove. I am constantly excited about the potential and future of Cove. To me, it is so much more than a dance brand, it's a lifestyle. Cove will continue to evolve a lot in the coming years and I am so excited to see where it goes!

Everything in my life prepared me for Cove. It's combining my

two worlds of dance & fashion into one.

For me, it's the perfect love story.


To learn more about me, follow me on Instagram @tayhartley (Hartley is my married name!).

And to stay up to date with Cove, follow us @covewearnyc!

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